Fun Facts about the Project
7
Consecutive years of support
>730k
Online fans and supporters
>17k
Attendees to the Grand Finale
Challenges
The client faces the great challenge of evolving their well-established brand to penetrate the local community in the new market successfully. The target audience extends beyond East Asians and encompasses individuals from diverse backgrounds who reside within the same local community.
What We Achieved
The key objective for the Chicle team is to craft a design that resonates with the local people while maintaining the brand image and style of Hong Kong.
Within a tight timeframe, we create a refreshed brand identity that reflects the essence of the local community. This includes designing a physical store that appeals to the target audience and aligns with their preferences and cultural sensibilities.
Effective marketing promotion strategies are developed and launched to generate awareness and attract customers to the newly opened store. These strategies are tailored to the local market, considering the preferences and behaviours of the target audience.
Within a tight timeframe, we create a refreshed brand identity that reflects the essence of the local community. This includes designing a physical store that appeals to the target audience and aligns with their preferences and cultural sensibilities.
Effective marketing promotion strategies are developed and launched to generate awareness and attract customers to the newly opened store. These strategies are tailored to the local market, considering the preferences and behaviours of the target audience.
What We Achieved
The key objective for the Chicle team is to craft a design that resonates with the local people while maintaining the brand image and style of Hong Kong.
Within a tight timeframe, we create a refreshed brand identity that reflects the essence of the local community. This includes designing a physical store that appeals to the target audience and aligns with their preferences and cultural sensibilities.
Effective marketing promotion strategies are developed and launched to generate awareness and attract customers to the newly opened store. These strategies are tailored to the local market, considering the preferences and behaviours of the target audience.
Within a tight timeframe, we create a refreshed brand identity that reflects the essence of the local community. This includes designing a physical store that appeals to the target audience and aligns with their preferences and cultural sensibilities.
Effective marketing promotion strategies are developed and launched to generate awareness and attract customers to the newly opened store. These strategies are tailored to the local market, considering the preferences and behaviours of the target audience.
