Day 1 Fitness & Day 1 Pilates
Fun Facts about the Project
1M+
engagements
2000+
post saves
6000+
new messaging contacts
Challenges
Day 1 Fitness and Day 1 Pilates aim to promote a “Day 1 mindset” lifestyle, offering diversified small-group training tailored for beginners, fitness enthusiasts, middle-aged, and silver-haired clients. Despite the growing demand, the brand faces strong competition from large chain gyms and public fitness centers. For a relatively young player in the market, building brand awareness, trust, and consideration, while driving enquiries, remains a major challenge.
What We Achieved
Starting from branding strategy, Chicle helped Day 1 build a strong and trustworthy brand image. Through content aligned with its positioning, lifestyle attitude, and trending topics, we inspired the public to see exercise as a sustainable part of daily life. Day 1 Pilates was positioned as professional, motivational, and supportive, ensuring clients feel guided along their journey.
In the second year, Chicle refined the brand’s core message, evolving the tagline from “Start Your Day 1 With Us | 第一天的信念” to “Start your Day 1 with us, where belief transforms into strength | 第一天的信念，信念成就體態”, clarifying brand values and deepening its emotional connection with the audience.
In the second year, Chicle refined the brand’s core message, evolving the tagline from “Start Your Day 1 With Us | 第一天的信念” to “Start your Day 1 with us, where belief transforms into strength | 第一天的信念，信念成就體態”, clarifying brand values and deepening its emotional connection with the audience.
What We Achieved
Starting from branding strategy, Chicle helped Day 1 build a strong and trustworthy brand image. Through content aligned with its positioning, lifestyle attitude, and trending topics, we inspired the public to see exercise as a sustainable part of daily life. Day 1 Pilates was positioned as professional, motivational, and supportive, ensuring clients feel guided along their journey.
In the second year, Chicle refined the brand’s core message, evolving the tagline from “Start Your Day 1 With Us | 第一天的信念” to “Start your Day 1 with us, where belief transforms into strength | 第一天的信念，信念成就體態”, clarifying brand values and deepening its emotional connection with the audience.
In the second year, Chicle refined the brand’s core message, evolving the tagline from “Start Your Day 1 With Us | 第一天的信念” to “Start your Day 1 with us, where belief transforms into strength | 第一天的信念，信念成就體態”, clarifying brand values and deepening its emotional connection with the audience.
