Money Rich Finance
Fun Facts about the Project
2
Bus ad campaigns
>124k
Clicks and Engagements on Social Media and Google Ads
Challenges
Money Rich Finance Limited is an authorized finance company incorporated since 2017. All along, with the rising demand for flexible lending services in Hong Kong, the team decided to expand its service focus from traditional loan products to innovative and diversified quality credit products and services. For a relatively young company, it is a major challenge to differentiate itself from the highly competitive finance companies and to provide professional services that meet the needs of different clients. Money Rich Finance is committed to meeting the financial needs of all types of clients through innovative services and personalized customer experience, ensuring that every client can realize their dreams with ease.
What We Achieved
Chicle was appointed for branding, logo design, social media management, and website design in 2025. Throughout the year, Chicle and the Money Rich Finance team collaborated to create diverse social media content across different topics and formats. By simulating real-life scenarios in posts, the team encouraged potential customers to reflect on their borrowing needs and guided them to the application process on the website, providing a convenient and efficient experience.
In addition, the Chicle team utilized Meta and Google ads to precisely target potential customers, while closely monitoring and regularly optimizing campaigns to achieve the client’s marketing objectives. The campaign was further amplified through two rounds of bus advertisements, extending brand visibility from online channels to offline exposure.
Since the partnership began, Chicle has focused on promoting the brand’s loan products, striving to attract more new potential customers and ensuring their quality of life through reputable lending solutions.
In addition, the Chicle team utilized Meta and Google ads to precisely target potential customers, while closely monitoring and regularly optimizing campaigns to achieve the client’s marketing objectives. The campaign was further amplified through two rounds of bus advertisements, extending brand visibility from online channels to offline exposure.
Since the partnership began, Chicle has focused on promoting the brand’s loan products, striving to attract more new potential customers and ensuring their quality of life through reputable lending solutions.
What We Achieved
Chicle was appointed for branding, logo design, social media management, and website design in 2025. Throughout the year, Chicle and the Money Rich Finance team collaborated to create diverse social media content across different topics and formats. By simulating real-life scenarios in posts, the team encouraged potential customers to reflect on their borrowing needs and guided them to the application process on the website, providing a convenient and efficient experience.
In addition, the Chicle team utilized Meta and Google ads to precisely target potential customers, while closely monitoring and regularly optimizing campaigns to achieve the client’s marketing objectives. The campaign was further amplified through two rounds of bus advertisements, extending brand visibility from online channels to offline exposure.
Since the partnership began, Chicle has focused on promoting the brand’s loan products, striving to attract more new potential customers and ensuring their quality of life through reputable lending solutions.
In addition, the Chicle team utilized Meta and Google ads to precisely target potential customers, while closely monitoring and regularly optimizing campaigns to achieve the client’s marketing objectives. The campaign was further amplified through two rounds of bus advertisements, extending brand visibility from online channels to offline exposure.
Since the partnership began, Chicle has focused on promoting the brand’s loan products, striving to attract more new potential customers and ensuring their quality of life through reputable lending solutions.
